Study your target audience before launching a creative campaign
Understanding who you are selling your product or service to
is the most important element for a creative campaign
to captivate your market potential.
InstaGIS allows you to discover your target segment by
understanding their age, religion, profession
and
what they talk about in social media.
find where your audience is concentrated
InstaGIS preloads up-to-date census information,
and
allows you to generate filters to focus on
the regions where your audience is mostly concentrated.
Add value to your communication strategies
and
make an informed decision.
Pick the right media
Once you know where your target audience is
and
your information is accurately mapped,
you will be able to negotiate with media providers
knowing beforehand the areas where you should invest in public advertising.
You will be able to quantify your target market
so that you can allocate a meaningful budget to digital media.
Send geolocated email
Upload your databases and send your communications
with specific geographic segmentation,
or
giving special attention to zones where your sales are plummeting.
Enrich your data with
Socio-Economic Group
and
Contactability
As you upload your datasets, InstaGIS will automatically populate the
SEG Information
(Socio-Economic Group),
at no extra charge
so that you can efficiently target your
marketing campaigns.